Skip to main content

Marketing specialization

The importance of marketing has changed the shape of the business world along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.
Students pursuing the marketing specialization take courses addressing aspects such as consumer behavior, marketing research, channel management and pricing, plus product and brand management. Through these courses, students come to acquire an in-depth understanding of classic concepts as well as new ideas in marketing. Students also acquire insights into the practice of these ideas, beyond this students  should focus on few certifications on application of technologies like Sales force (CRM) in the functional area of marketing and digital marketing enhances the employability.

Dalit Indian Chamber of Commerce & Industry (DICCI) Expo 2015 official sponsored by ISTTM - Business School :









Comments

Post a Comment

Popular posts from this blog

About Specialization

A generic PGDM program, the first and the second year of which are separated by the summer inter nship, orients the students to the Industry requirements and business in an integrated manner. The first year is more generic in terms of subjects dealt where the students get a picture of all the knowledge they must possess regarding various management verticals. All introductory MBA courses are taught in the I and II semesters Later in the III semester, they are also introduced to the specialized areas. In the second year, the students have to choose from a variety of specialization choices. There are many specializations which can be broadly classified in to two types Functional and Industry based. 1.    Functional such as Marketing, Finance, Human Resource Development, Operations Management, etc. 2.    Industry oriented such as Telecom & IT, Business Analytics, Infrastructure, etc.   Ethnic Day Celebrations @ ISTTM ...
2 comments
Read more

Business Analytics Specialization

The specialization in Business Analytics teaches the use of data and models to support decision making in business. Students learn how to model such relationships as the impact of advertising on sales, how historical data predict stock returns and how changes in task characteristics can influence time to completion. Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making. Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. In this specialization , the focus is in learning skills like Data Mining for Business Intelligence, Decision Models, Econometrics, Forecasting Time Series Data, Introduction to Stochastic Proc...
Post a Comment
Read more

How to choose a specialization

The first and foremost thing in choosing a specialization is about your interest and passion in that management vertical to you want to choose and prosper. Understanding one's personality, strengths and weaknesses is a must while making choice of specialization. There is no shortcut for success. The faithful combination of the specialization and the associated industry or sector makes a difference in terms of individual success. But let us be honest to ourselves that it will require considerable hard work to succeed for any specialization we choose. In Management, People often go with specializations driven by the trends currently available in the market. But anything which has a seasonality feature will always have to face the other side of the coin . It is all about up’s and down’s in the Industry. Considering our career, what we specialize in should have a long term perspective and should possess good number of opportunities of employability and sust...
Post a Comment
Read more